The Long Tail的读后感大全

《The Long Tail》是一本由Chris Anderson著作，Hyperion出版的Hardcover图书，本书定价：$24.95，页数：256，特精心收集的读后感，希望对大家能有帮助。

《The Long Tail》读后感(一)：The Long Tail Era

Introduction: that Ben on page 3 is totally me!

Chapter 1-4: Good observation but a little bit lengthy. Feels like a 50-page-worth idea stretched to 200. The lengthiness took the fun out of it.

Chapter 5-6: Seriously considering ditching the book.

Chapter 7-9: Wait, looks like the book got interesting again.

Chapter 10: I just finished the book "The Paradox of Choice" last month! Can't believe they challenged that book and rewrote it as "The Paradise of Choice" (and the importance of filter)!

Chapter 11-14: It just gets better and better!

整本书最值得阅读的是最后一章“The Long Tail Rules”，其中的建议很值得娱乐业或是网络相关行业的人参考。

精简阅读的话可以只读第一章"The Long Tail"(写书背景)和第十四章"The Long Tail Rules"(对Long Tail Economy的建议)。

《The Long Tail》读后感(二)：web2.0时代的商海必备！

是一本很值得去学习的书籍。这本书是建立在丰饶经济学的基础之上，主要应用在网络行销上的一本著作。颠覆了传统的二八法则，真正的将市场细分做到了极致，诚然，这种极致之建立在网络技术的充分发展、web2.0时代的基础之上的。

通过这本书我们不仅仅能够明白“网店”为啥可以这么火，搜索引擎业务咋就造就了goole等等一系列问题。关键，我个人认为通过这本书我们可以学到一种新的思维方法。过去总讲不要丢了西瓜捡芝麻，可是在长尾理论下，如果这个白捡来的芝麻足够多、其市场总量（注意是市场总量）又足够大的话西瓜不要也罢，甚至捡芝麻会比抱西瓜更实惠。

呵呵，可能这个比喻不是很恰当，还是给位看官自己来品味其中奥妙吧。下面是目录：

Acknowledgments

Introduction

1. The Long Tail

2. The Rise and Fall of the Hit

3. A Short History of the Long Tail

4. The Three Forces of the Long Tail

5. The New Producers

6. The New Markets

7. The New Tastemakers

8. Long Tail Economics

9. The Short Head

10. The Paradise of Choice

11. Niche Culture

12. The Infinite Screen

13. Beyond Entertainment

14. Long Tail Rules

Coda: Tomorrow's Tail

Notes on Sources and Further Reading

Index

《The Long Tail》读后感(三)：book review

1) Humans are gregarious animals. The connections between humans are inherent. Humans like to discover the world, the connections between humans and things are inherent. The Internet does not generate the connections, but facilitates the connections. 百度：人-信息。阿里巴巴：人（卖家）-商品-人（买家）。腾讯：人-人

2) The requirements of inches are inherent. In industrial economy, mass production and conventional news/entertainment publishing method make people hard to find the niches they like. Whereas, the Internet help people.

3) The Internet changes the way to acquire marketing datas. But, the datas are still covert and important.

4) The Long Tail diagram is incompliant with the 20/80 rule. The reasons are related to the Internet. First, the cost of the inventory decrease to about zero, while the volume of the inventory increase to about infinity. Second, search and recommendation mechanism help users to find the niche they like. The trend is that the curve will become even flatter.

5) A Long Tail market is not a zero-sum game.