The Presentation Secrets of Steve Jobs读后感摘抄

《The Presentation Secrets of Steve Jobs》是一本由Carmine Gallo著作，McGraw-Hill出版的Hardcover图书，本书定价：190.00元，页数：256，特精心收集的读后感，希望对大家能有帮助。

《The Presentation Secrets of Steve Jobs》读后感(一)：致敬乔布斯

以前看过乔布斯传还有苹果的一些发布会，心中一直敬佩乔布斯，但直到最近才真切地意识到自己是个不折不扣的“果粉”，用某些人的说法，是“信仰粉”。

这一切源于2007年第一代iphone的发布会视频。

很庆幸经历了这个从直板手机到触屏手机过度的年代。只有曾经生活在直板手机遍布天下的年代，才能意识到苹果的伟大，才能意识到什么是引领变革，创造出人们不曾想象的伟大产品。

在iphone发布会现场，乔布斯demo了一些在如今看来最平常不过的触屏手机功能，如滑动屏幕、放大图片，但在场的人们无不震惊，也让我回想起直板手机的年代，有谁幻想过未来的手机可以这样？

乔布斯伟大之处在于他敏锐的眼光，透彻地看到世界未来的发展趋势。

而纵览本书，乔布斯演讲的秘密，用一个词概括，就是Passion。

把自己的热爱与激情融入到自己创作的产品，“迫不及待”的展现给观众，展现给世界，谁不会动容呢？

这让我想起来参加的很多宣讲会，演讲者毫无生气，草草了事，难怪我对他们的项目也失去兴趣了呢。

《The Presentation Secrets of Steve Jobs》读后感(二)：大家都靠说话谋生

商学院的图书馆实在太棒了，这么多对味的书，可惜，在已经毕业之后，才有心情和时间坐在这里慢慢读。

这本书是早就想看的。学习如何做一个伟大的公众演讲者。商学院里已经上过不少演讲课了，我即将开始的工作，也会以沟通和说话为生。可即使是进入麦肯锡工作的美国同学，也很坦诚地说，最大的缺点是演讲技巧，是做一个有自信的演讲人。可见这条路上，人人都走得不易。

看完了这本书，小结是三个词：热情，练习，走自己的路

热情是可以培养的，练习是要养成好的习惯，并且留出时间和精力，而走自己独特的路，就要好好思考了。在这个社会，不受别人影响的人毕竟是极少数。

回头还是要找steve的录像出来，细细看，慢慢学习。活到老，学到老，也能预防老年痴呆和脑萎缩不是？

照猫画虎，Steve的那几招肯定是很管用的，看罗胖子的几次演讲，也都是steve的风格，但台风，肢体语言，就匮乏得多。这得需要卓越的锤炼，以及几代人的修养。

还要多关注儿子的进展。从小不怕羞，多在公众面前说话，长大了自然能比别人多点机会。我这30几年走来，也错失了不少露脸的机会！这些机会，不光是为了面子，对于增强自己的自信，增加对自己的认知，在人群中留下印象，都至关重要。

继续努力！

摘抄部分：

- creating an inspiriting brand story

- answering the one question that matters most

- paint a specific, memorable and consistent vision

- make numbers meaningful

- master stage presence

- make it look effortless 非常重要啊！

- rehearse effectively

- have fun 这条也许对于中国人不太适用

不要着急造文件，按照writing- sketching - producing的顺序进行

《The Presentation Secrets of Steve Jobs》读后感(三)：致敬老乔

(Before making my book review of this book, i want to deeply thank Steve.When i was getting trapped in a boring school life and yearning for a change, it was his thought-provoking speech which had a huge impact on me let me wonder how I can transform from a lump of blackest coal into sort of diamond(maybe not)I am appreciated.)

=====================

This book is not written by Steve Jobs. But it still have great value to those who really want to be the master presenter like Steve and the author, also the brilliant presenter, Gallo.

Jobs's speech reveals the secret to his success(just one part of it)as a bussiness leader and comunicator.

But i think not only the techniques in which every great presentation in common will make a difference on our speech,the most important thing the author want to deliver to us is Steve passion and belief.

Do want you love, view setbacks as opportunities, and dedicate yourself to the passionate pursuit of excellence. That's something really matter.

Although Steve had gone, and i think this is the last and most important lesson Jobs can teach---not the speech technique itself---is the power of beliving in yourself and your story. Jobs has followed his heart his whole life. so,follow yours to captivate you aduience.We will be one step closer to delivering insanely great presentations.

The last but not least, have fun ：）

=========================

Readingnote:

非常完整的笔记，如果有耐心看完，书不读也可以，因为作者在每一章节后面都会帮我们做要点概括，省了我们很多精力，中间的内容大多是案例和对Steve的分析。

共18个规则

规则一： 事前做计划

★Start planning before you one the prenstation software.

★Speaking like jobs has little to do with the type of sofeware you use(PPT,Keynote,ect) And everything to do with how you craft and deliver the story,

规则二： 哪个问题是最重要的？

★Ask yourself, "why should my listener care about this idea/information" if there is only one thing that you want your listener to take away from the conversation, what would it be？ Focus on selling th benefit behind the product.

★Make the one thing as clear as possible, repeating it at least twice.Eliminate buzzwords and jargon to enhance the clartity of your message.

★Make sure the one thing is consistent across all of your marketing collateral

规则三 ：你想达成什么目的？

★ Dig deeper to identify your true passion. Ask yourself, what am i really selling？ Here is a hint: it's not the widget, but what the widget can do to improve the lives of your cunstomers.what you are selling is the dream of a better life. Once you identify your true passion, share it with gusto

★Develop a personal"passionn statement" In one sentence, tell your prosepcts why you are genuinely exicited about working with them. Your passion statement will be remembered long after your company's misson statement is forgotten.

规则四： 一个简短的标题

★Creae your headline, a one-sentence vision statement for your company, product. The most effective headlines are concise,specific, and offer a personal benefit

★Consistently repeat the headline in your conversations and marketing material

★Your headline offers your audience a vison of a better future. It's not about you. It's about them

规则五： 路标

★Create a list of all the key points you want your audience to know about your product, sercive.

★Categorize the list until you are left with only three major message points.

★Under each of your three key messages, add rhetorical devices to enhace the narrative. These could include some or all of the following: personal stories, facts, examples, analogies, metaphors, and third-party endorsement.

规则六： 创造一个对手（这个很重要)

★Introduce the antagonist early in your presentation. Always establish the problem before revealing your solution. You can do so by painting a vivid picture of your customerss' pain point. Set up the problem by asking: why do we need this？

★Spend some time descring the problem in detail. Mkae it tangible, Build the pain.

★Remember , nobody cares about your product. People can about solving their problems.

规则七 ：营造一个打败恶魔的英雄（你自己）

★ Onece you have establish the antagonist,desribe in plain english how you offers a cure for that pain.

规则八 ： 简洁是王道

★Avoid bullet points. Pictures are superior.

规则九： 包装你的数字（进行类比等等）

★Use data to sipport the key theme of your presentation.

★Mkae your data specific, relevant,a dn contextual.Put the numbers into a context that is relevant to the lives of your listeners.

规则十： 尽量用口语化的词(表明你自信，不用装行家）

★Have fun with your words.

规则十一： 分享你的舞台

通过视频，要你的朋友，员工去讲讲体验等。

规则十二： 让专家上场说，显得有说服力

规则十三： 分享你的亲身经验

★Create at least one memorable moment that will amze your audience and hace them talking well after your presenation is over.

★Rehearse the big moment. Do not make the mistake because you failed to practice.

规则十四： 排练

★Pay attention to your body language.Maintain eye contace, have an poen posture, and use hand gestures when appropriate.

★Vary your vocal delivery by adding inflection to your voice, raising or lowering your volume, as weel as speeding up and slowing down. Also, pause.

★Record yourself. Whatching yourself on video is the best way.

规则十五： 让你看起来毫不费力（大量练习）

★Practice,practice,practice. Don't take anything for granted.

★Record your presentation.

规则十六：穿合适的服装

规则十七：把小抄扔掉吧！

规则十八：Have Fun

★Your audience wants to be educated and entertained. Have fun. It will show.

★Never apologize. You have litte to gain from calling attention to a problem.

===============

One more thing,

也是你成为口若悬河的演讲家最重要的一样特质：

Stay hungry, Stay foolish

-------Steve Jobs

2012. 3.1

By Hammer

《The Presentation Secrets of Steve Jobs》读后感(四)：Director's Notes大全

你看过帮主发布会和锤科发布会对书中内容就会掌握个大概。每章的内容都在Director's notes里面，下面整理一下。

Act 1 Create the story

Scene 1 Plan in Analog

>>Start planning before you open the presentation software. Sketch ideas on papers or whiteboards.

>>Incorporate any, if not all, the following nine elements to make your presentation come alive: headlines, passion statement, three key messages, analogies, demonstrations, partner showcase, customer evidence, video clips and props.

>>Speaking like Steve Jobs has little to do with the type of the presentation software you use(Keynotes, PowerPoint) and everything to do with how you craft and delivery the story.

Scene 2 Answer the question that matters most

>>Ask yourself"Why should my customers care about this idea/information/service/product？" If there is only one thing you want your listeners to take from the conversation, what would it be？ Focus on selling the service behind the product.

>>Make the one thing as clear as possible, repeating it at least twice in the conversation or presentation. Eliminate the buzzwords and jargon to enhance the clarity of your message.

>>Make sure the one thing is consistent across all your marketing collateral, including press releases, website pages and presentations.

Scene 3 Develop a Messianic sense of purpose

>>Dig deep to identify your true passion. Ask yourself, what am i sell. Here is a hint: it's not the widget, but what the widget can do to improve the lives of your customers. What you're selling is a dream of a better life. Once you identify your true passion, share it with gusto.

>>Develop a personal "passion statement". Tell your prospects why you are genuinely excited about working with them. Your passion statement should be remembered long after your company's mission statement is forgotten.

>>If you want to be an inspiring speaker but you're not doing what you love, consider a change. After interviewing thousands of successful leaders, I can tell you that, while it's possible to be financially successful in a job you hate, you will never be considered an inspiring communicator. Passion- a messianic zeal to make the world a better place-makes all the difference.

Scene 4 Create Twitter-like headlines

>>Create your headline, a one-sentence vision statement of your product, company or service. The most effective headlines are concise(140 characters maximum), are specific, and offer a personal benefit.

>>Consistently repeat your headlines in your conversations and marketing material: presentations, slides, brochures, collateral, press release, website.

>>Remember, the headline is a statement that offers your audience a vision of a better future. It's not about you, it's about them.

Scene 5 Draw a road map

>>Create a list of all the key points you want your audience to know about your company, service and initiatives.

>>Categorise the list until you are left with only three major message points. This group of this will provide the verbal road map for your pitch or presentation.

>>Under each of your three key messages, add rhetorical devices to enhance your narrative. These may include some or all of the following: personal stories, facts, examples, analogies, metaphors, and 3rd-party endorsement.

Scene 6 Introduce the antagonist

>>Introduce the antagonist early in your presentation. Always establish the problem before revealing your solution. You can do this by painting a vivid picture of your customers' pain point. Se up the problem by asking, "Why do we need this？"

>>Spend some time to describe the problem in detail. Make it tangible. Build the pain.

>>Create an elevator pitch for your product using the four-step method described in this chapter.(What do you do？ What problem do you solve？ How are you different？ Why should I care？) Pay particular attention to question number 2. Remember, nobody cares about your product. People care about solving their problems.

Scene 7 Reveal the conquering hero

>>Describe the state of the industry, or product category, as it currently stands, followed by the vision of where it could be.

>>Once you have established the antagonist- your customers' pain point- describe in plain English how your company, product or service offers a cure for that pain.

>>Remember, Steve Jobs believes that unless you're passionate about a problem that you want to make right, you won't have the perseverance to stick it out.

Intermission 1 Obey the 10-minute rule

Act 2 Delivery the experience

Scene 8 Channel their inner Zen

>>Avoid bullet points. Always. Well, almost always. Bullet points are perfectly acceptable on pages intended to be read by your audience, like books, documents and e-mails. In fact, they break up the text quite nicely. Bullet points on presentation slides should be avoided. Pictures are superior.

>>Focus on one theme per slide, and complement that theme with a photograph or image.

>>Learn to create visually aesthetic slides. Above all, keep in mind that do not have to be an artist to build slide rich in imagery. Visit carminegall.com for a list of resources.

Scene 9 Dress up your numbers

>>Use data to support the key theme of your presentation. As you do, consider carefully the figures you want to present. Don't overwhelm your audience with too many numbers.

>>Make your data specific, relevant and contextual. In other words, put the numbers into a context that is relevant to the lives of your listeners.

>>Use rhetorical devices such as analogies to dress up your numbers.

Scene 10 Use "Amazingly Zippy" words

>>Unclutter your copy. Eliminate redundant language, buzzwords, and jargon. Edit, edit, and edit some more.

>>Run your paragraphs through the UsingEnglish tool see just how "dense" it is.

>>Have fun with words. It's OK to express enthusiasm for your product through superlatives or deｓｃｒｉｐｔive adjectives. Jobs thought the buttons on the Macintosh screeen looked so good that you would want to "lick" them. That's confidence.

Scene 11 Share the stage

>>Upon release of a new product or service, make sure you have customers who tested the product and are available to back your claims. Media reviews are also helpful, especially from highly reputable publications or popular blogs.

>>Incorporate testimonial into your presentation. The easiest way is to videotape your customer talking about your product, edit the tape to no more than two minutes in length, and insert it into your presentation.

>>Publicly thank employees, partners, and customers. And do it often.

Scene 12 Stage your presentation with props

>>Build in a product demo during the planning phase of your presentation. Keep the demo short, sweet and substantial. If you can introduce another person on your team to participate in the demonstration, do so.

>>Commit to the demo. Comedians say a joke words only if he commits to it. In the same way, commit to your demo, especially your product has any entertainment value at all.(这句有问题？) Have fun with it.

>>Provide something for every type of learner in your audience: visual, auditory, and kinesthetic.

Scene 13 Reveal a "holy shit" moment

>>Plan a "holy shit" moment. It need not be a breakthrough announcement. Something as simple as telling a personal story, revealing some new and unexpected information, or delivering a demonstration can help create a memorable moment for your audience. Movie directors such as Steve Spielberg look for some emotions that uplift people, make them laugh, or make them think. People crave beautiful, memorable moments. Build them into your presentation. The more unexpected, the better.

>>ｓｃｒｉｐｔ the moment. Build up to the big moment before laying it on your audience. Just as a great novel doesn't give away the entire plot on the first stage, the drama should build in your presentation. Did you see the movie The sixth Sense, with Bruce Willis？ The key scene was at the end of the movie-one twist that the majority of viewers didn't see coming. Think about ways to add the element of surprise to your presentations. Create at least one memorable moment that will amaze your audience and have them talking well after your presentation is over.

>>Rehearse the big moment. Do not make the mistake of creating a memorable experience and having it bomb because you fail to practice. It must come off crisp, polished, and effortless. Make sure demos work and slides appear when they're supposed to.

Intermission 2 Schiller learns from the best

Act 3 Refine and rehearse

Scene 14 Make stage presence

>>Pay attention to your body language. Maintain eye contact, have an open posture, and use hands gestures when appropriate. Don't be afraid of using your hands. Research has shown that gestures reflect complex thinking and give the listener confidence in the speaker.

>>Vary your vocal delivery by adding inflection to your voice, raising or lowering your volume, as well as speeding up and slowing down. Also, let your content breathe. Pause. Nothing is as dramatic as a well-placed pause.

>>Record yourself. Watch your body language, and listen to your vocal delivery Watching yourself on video is the best way to improve your presentation skills.

Scene 15 Make it look effortless

>>Practice, practice and practice some more. Don't take anything for granted. Review every slide, every demo and every key message. You should know exactly what you're going to say, when you're going to say and how you're going to say it.

>>Record your presentation. Spend a couple of hundred bulks on a camcorder and record yourself. You don't need to record the entire presentation. The first five minutes should give you plenty of information. Look for distracting body language and verbal tics, or fillers. When possible, review the videos with some else.

>>Use the bucket method to prepare for tough questions. You will find that most lines of questions will fall into 7 categories.

Scene 16 Wear the appropriate costume

>>Dress like the leader you want to become, not for the position you currently have. Great leaders dress better than everyone else in the room. Remember, when Jobs was looking for funding in the bank, he dressed in an expensive suit.

>>Wear clothes that are appropriate for the culture. Jobs can get away with a black mock, blue jeans and running shoes because everything about his brand is built on the concept of disrupting the status quo.

>>If you're going to dress like a rebel, dress like a well-off rebel.Jobs wear St. Croix sweaters. It might look like a black T-shirt, but at least he spends money on it.

Scene 17 Toss the ｓｃｒｉｐｔ

>>Don't read from notes except in special circumstances in which you must follow a step-by-step process such as a demonstration.

>>When you must read from notes, create no more than three or four large-font bullet points on one note card or sheet of paper. Create one note card per slide. If you're using speaker's notes from Keynote or PowerPoint presentation software, keep your bullet points to no more than three or four. One is even better.

>>Use the visual on your slide to prompt you to delivery just one key theme-one main message-per slide. Think "one theme per slide".

Scene 18 Have fun

>>Treat presentation as "infotainment". Your audience wants to be educated and entertained. Have fun. It'll show.

>>Never apologise. You have little to gain from calling attention to a problem. If your presentation hits a glitch, acknowledge it, smile and move on. If it was not obvious to anyone but you, do not call attention to it.

>>Change your frame of reference. When something does not go exactly as planned, it did not "go wrong" unless you allow it to derail the rest of your presentation. Keep the big picture in mind, have fun, and let the small stuff roll off your back.

Encore One more thing

>>Keep audience guessing.

2016.11.08